There’s a lot of work being done in the regenerative space today, but there’s a lot more still to do. As the world moves toward a more regenerative model, we’re determined to ensure that the smallholder farmers who play such a vital role in our global food system and our spice supply chain specifically don’t get left behind.

We’re working hand in hand with our sourcing partners around the world to understand their challenges and identify solutions that work for them. We’re starting with the 33,000 farming families associated with our partner, FEDECOVERA, in Cobán, Guatemala. Our aim is to ensure they receive recognition for the regenerative practices they’re already utilizing and to assist them in navigating the formal certification process. Moreover, we’re dedicated to identifying and overcoming any unique financial or logistical challenges that they face. This includes assisting with certification costs and committing to long-term contracts among other measures.